NSFW AI has an amazingly great effect on social media platforms for reinforcing content moderation, improving user safety, and building trust in brands. With billions of active users creating content every day, these platforms utilize different AI systems to automatically detect and remove explicit material from their platform. The average number of images and videos processed by these systems is more than 100 million images and videos per day, flagging explicit content in under a second and keeping the social media environment safer for users.
NSFW AI helps reduce dependence on a large-scale army of human moderators. According to various studies, online platforms that use AI in content moderation are able to cut their moderation costs by as much as 30%, thanks to increased efficiency in scaling operations. This efficiency is very important for online platforms with a large number of users, given time and cost limitations accompanying human moderators.
However, the challenge for social media, primarily, rests in the accuracy of nsfw ai. Even as AI systems can accurately detect explicit content 90% of the time, that remaining 10% is made up either of false positives or false negatives. It's these that could allow inappropriate material to get through or flag benign content as inappropriate. For example, in 2019, a social media platform came under controversy when a number of art images, containing nudity, were accidentally flagged as inappropriate, raising a big debate on the role of AI in policing creative content.
NSFW AI also creates advertiser confidence. Brands will invest more in advertising on platforms that are clean and safe. In 2021, it was reported that on platforms where nsfw detection was effective, ad revenue rose up to 18%, as the advertisers did not fear their ads being shown next to harmful content. This goes to show how directly AI moderation affects the bottom line of a platform.
Mark Zuckerberg, chief executive of Meta, said in an interview, "In the future, AI will be able to do more of what we humans consider essential today." That really puts into perspective how AI is taking over core functions on social media platforms, such as content moderation.
In relation to how it impacts the social media platforms, the bottom line would go that it makes the platforms much safer, while in turn, it reduces operations costs and increases revenue potential. Want to know more about the role of AI in content moderation? You can refer to Nsfw AI.