In order to enhance the user experience and remain competitive with other music streaming services, Spotify Premium has rolled out a number of new features. Unsurprisingly, one of the most hyped updates is bound to be that long-rumored HiFi audio rollout (read: lossless streaming at up to 24-bit/192 kHz). Audiophiles in select markets can now enjoy an improved streaming experience through this feature better than 320 kbps audio streams. The rollout was "[i]n response to increasing demand for higher-quality audio," Spotify said, which has increased by 20% over the last two years.
Also new to the Watch 5 is AI DJ, a feature that uses artificial intelligence to create personalized playlists based on what users tend listen to most. Similarly, the AI DJ is able to adapt each song sample recommendation in real-time based on how a listener responds or upvotes/downvotes it so that song samples can continue to evolve as one listens. The early trials of AI DJ suggest that on singing up for the feature, users are spending 30% more time at the platform than before, which boils down to improved user engagement.
Spotify Premium | Source In addition, Spotify has refreshed its social sharing tools significantly—users can now share playlists and tracks directly to Instagram (via Stories), Snapchat, WhatsApp. The update underscores the growing media consolidation between social networking and music streaming, an occurrence that research has suggested increased playlist sharing by 15% among users.
On top of that, Spotify has enhanced its playlist editing capabilities. Group listening just got better — you can now add up to 20 collaborators on a playlist. This is especially true for families with children and friends in times of events, where the group will take turns jumping on stage to a song or cornering their disshoveled pal into singing his favorite track. Since this change was introduced in early 2024, Spotify reports that use of the feature is up by a massive margin — with an overall increase of 25% usage for ALL playlists, including collaborative lists.
There are also some tweaks to the mobile app interface so it is easier for you to get around. Why It Might Be Right For You: Netflix introduces daily top 10 lists, and Spotify redesigns its mobile appIsraeli startup Redefine Meat announces new technology for… Airbnb says that, internally, the changes have increased users' satisfaction by 12% and cut down on hunting for people's dream places.
To learn more about these awesome new features and to see everything Spotify Premium has for you, go to spotify premium.